New Website for Tomcat Chippers

A distinguished company like Tomcat Chippers really needed a top-class website to showcase their extensive range of products. They are a leading supplier of wood chippers in South Africa, their machines being specifically manufactured to handle harsh Southern African conditions. In addition they are strongly affiliated with Bandit Chippers Africa. If you need a wood chipper...look no further than these companies, experts in their field.

For both sites a strong focus was given on the catalogue of products. The new vibrant Tomcat website was recently completed. Have a look:  www.tomcatchippers.co.za. Bandit Chippers is still under construction, but the basic structure is in place. See what we’ve done so far. www.banditchippers.co.za.

Wynberg and Sun Valley Pharmacy take on new branding

Wynberg Pharmacy has a well established reputation in the Southern Suburbs of Cape Town, so we were flattered to be given the opportunity to work on their interactive account. They are the huge friendly, family-owned pharmacy in Wynberg, stocking the widest range of products at competitive prices. They boast a primary healthcare clinic and also stock an impressive range of disability aids. The Wynberg group includes their sister pharmacy, Sun Valley Pharmacy in Noordhoek; Winfar Surgical (who are also wholesalers for disability aids) and their photographic division, FotoFusion.

We’ve been involved with the Wynberg Pharmacy group for a while, helping to shape their branding. With the new websites we wanted to accentuate a clean fresh look. Also, the site needed to be adaptable for future developments and to be flexible enough to look good regardless of the quantity of recent content added. The end product will be a site that’s tailor-made for the client.

Coming up with Something Quirky

Choosing your company name is more than driving in your car and coming up with a quirky phrase. It is the single most important phrase or word that will communicate your company profile to an audience immediately.

We have taken the liberty to quest the Internet ocean in search of the ultimate guide to help you decide the route to go. The truth is – there are endless articles on this topic. Endless opinions on exactly which way to go. Some long and exhausting, some quick and entertaining. I came across an amazing article listing some company names that have gone huge on international branding. Some of these comply with the most basic outlines given in most business guides concerning the creation of a company name. Many do not. Ergo...

In an article by successful entrepeneur Micheal McDerment (http://www.thinkvitamin.com/features/biz/how-to-name-your-company), he suggests a procedure that companies can follow to pick their name.

Look for something that is:

● Easy to remember
● Easy to spell
● Describes the business category
● Describes benefit
● Describes difference
● Short (no more than one or two syllables)
● Start with a strong consonant (Plosives) (BCDGKPQT)
● Fun to say and easy to pronounce

He suggests that you pick a few of these constraints as a guide, and then stick to it.
Start by, not looking for a name, but words that best describe the following:

● Your product category
● What distinguishes you from your competition
● The benefits of your product or service

The following step is to let things simmer. Sleep on all your ideas and be ruthless. Make sure that your ideas satisfy all the constraints .

The final step is to test your name, McDermont says:
Make some phone calls, run a survey, post the name on a forum and see what people think Whatever you do, get some feedback from target customers outside your organization. (McDermont: How to name your company)

Here is another simple quick checklist from, How to change your World (February 21, 2006)

● Begin with letters early in the alphabet
● Avoid names starting with X and Z
● Embody verb potential
● Sound Different
● Embody Logic
● Avoid the Trendy
● Avoid the commonplace and generic

These guidelines are theoretical guidelines and serve to supply advice to help you get started. So, plunge in and pick a phrase that defines your company, its service and something you’ll love to say every time you answer the phone.