Choosing your company name is more than driving in your car and coming up with a quirky phrase. It is the single most important phrase or word that will communicate your company profile to an audience immediately.
We have taken the liberty to quest the Internet ocean in search of the ultimate guide to help you decide the route to go. The truth is – there are endless articles on this topic. Endless opinions on exactly which way to go. Some long and exhausting, some quick and entertaining. I came across an amazing article listing some company names that have gone huge on international branding. Some of these comply with the most basic outlines given in most business guides concerning the creation of a company name. Many do not. Ergo...
In an article by successful entrepeneur Micheal McDerment (http://www.thinkvitamin.com/features/biz/how-to-name-your-company), he suggests a procedure that companies can follow to pick their name.
Look for something that is:
● Easy to remember
● Easy to spell
● Describes the business category
● Describes benefit
● Describes difference
● Short (no more than one or two syllables)
● Start with a strong consonant (Plosives) (BCDGKPQT)
● Fun to say and easy to pronounce
He suggests that you pick a few of these constraints as a guide, and then stick to it.
Start by, not looking for a name, but words that best describe the following:
● Your product category
● What distinguishes you from your competition
● The benefits of your product or service
The following step is to let things simmer. Sleep on all your ideas and be ruthless. Make sure that your ideas satisfy all the constraints .
The final step is to test your name, McDermont says:
Make some phone calls, run a survey, post the name on a forum and see what people think Whatever you do, get some feedback from target customers outside your organization. (McDermont: How to name your company)
Here is another simple quick checklist from, How to change your World (February 21, 2006)
● Begin with letters early in the alphabet
● Avoid names starting with X and Z
● Embody verb potential
● Sound Different
● Embody Logic
● Avoid the Trendy
● Avoid the commonplace and generic
These guidelines are theoretical guidelines and serve to supply advice to help you get started. So, plunge in and pick a phrase that defines your company, its service and something you’ll love to say every time you answer the phone.
